Welcome to THE LOOP, AWC’s seasonal newsletter curated for the design community. We’ll brighten your inbox with trends and inspiration, and you’ll learn how we can help bring your ideas to life.
In this edition, we’re embracing the essence of La Dolce Vita—“the sweet life.”
Rooted in the Italian art of living, it’s about savoring life’s simple pleasures: good food, meaningful company, and beautiful surroundings. It’s a joyful celebration of the present moment, encouraging us to find delight in everyday experiences.
This spirit is influencing a new wave of commercial design—spaces that feel anything but ordinary. Hospitality lounges and workplace breakouts outfitted with soft, curvaceous furnishings reminiscent of Italian villas. Timeless terrazzo surfaces and a palette bursting with vibrancy and citrusy pops of color.
So go ahead—spec that lemon-yellow chair. The one that makes people stop, smile, and soak in the sweetness of now. That’s what this trend is all about.
Happy Designing!
XO ~ AT WORK COLLABORATIVE™
A Sensory Journey into La Dolce Vita
Why settle for ordinary when your space can feel like a mini getaway? By channeling la dolce vita — that effortlessly chic, slow-sipping, sun-soaked way of life — commercial interiors can become more than just functional. They become destinations.
Think beyond the visual. Picture spaces infused with travel-inspired textures, sun-drenched color palettes, coastal scents, and ambient sounds that transport people far from the daily grind. It’s not about replicating a place - it’s about evoking a feeling. A moment of escape.
In a world that rarely slows down, design can offer a pause - a chance to breathe, reset, and experience joy in the moment. With just a few intentional details, you can awaken the senses and create something truly unforgettable.
Sun-kissed hues, coastal sophistication, and timeless elegance define this palette inspired by the effortless charm of the Mediterranean. Drawing from the region’s sun-washed villas, azure coastlines, and lush terraced landscapes, these tones evoke warmth, serenity, and luxury.
Artisan and authentic craftsmanship from Italy embodies the essence of la dolce vita—Italian makers bring centuries of tradition, skill, and soul into every piece they create, blending timeless techniques with refined aesthetics. This level of care and artistry doesn’t just produce furniture or décor—it creates enduring, emotionally resonant pieces that elevate everyday living.
Rooted in Italian Craftsmanship, Embracing a Global Vision
Haworth's portfolio includes several iconic Italian design brands, including Poltrona Frau, Cassina, and Cappellini. Haworth acquired the Poltrona Frau Group in 2014, which included these three brands, marking the beginning of Haworth's Lifestyle Design group focused on design excellence.
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