Welcome to THE LOOP, AWC’s seasonal newsletter curated for the design community. We’ll brighten your inbox with trends and inspiration, and you’ll learn how we can help bring your ideas to life. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

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The Glimmer Effect

Designs that don't shout - they shimmer.

 

This spring, we’re exploring designs defined by a shift away from bold statements and toward something more subtle, with focus on moments that catch you off guard in the best way.

 

As the season brings light and a sense of reawakening and movement, these small, intentional details are catching our attention. They’re the micro-moments that invite people to engage, to feel, and to renew. Enter: The Glimmer Effect .

 

What is The Glimmer Effect?

It is all about being quietly magnetic and is rooted in subtlety. Where impact comes not from bold gestures, but from small, sensory moments that catch light, shift with movement, and quietly draw people in. In a world full of overstimulation, people are craving emotional resonance over visual noise. We see this emerging across hospitality, retail, and workplace environments.

 

Happy Designing! 

XO ~ AT WORK COLLABORATIVE

shifting tones

    Color, light, and texture quietly transform a space

     

    At its core, the Glimmer Effect lives in contrast between soft, muted bases and luminous, reflective accents. The most on-trend glimmer palettes right now:

    • Base layer of warm neutrals
    • Quiet color pastels
    • An earthy anchor color
    • At least one reflective or luminous element
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    micromoments

    SMALL MOVES, BIG IMPACT
    Styling with micro-moments

     

    The Glimmer Effect lives in the details. Beyond the foundational design, it’s the styling found in the small and intentional layers helping to create spaces that feel alive, not static.

    • Curated objects like books, ceramics, and art pieces create rhythm and personality. Add light-reactive elements like glass, mirror, or metallic finishes.
    • Textural anchors such as rugs, layered textiles, or wall panels soften and add warmth to large spaces. Include mixed materials like wool + jute or ribbed surfaces.
    • Layered lighting like lamps, sconces, or concealed LEDs create depth and contrast. Add dimmable lighting, backlit shelving, or under-cabinet glow.

    Micro-Moments to elevate a space:

    • A tactile moment: a hand-finished surface, carved wood, or stone you want to touch
    • A surprise detail: hidden message, inset artwork, or unexpected color inside a cabinet
    • A pause point: a small vignette, bench, or reading corner that invites stillness

    Ultimately, the glimmer effect is about layering micro-moments of joy into everyday environments. It elevates commercial interiors from efficient to memorable, ensuring that spaces not only work well, but feel meaningful to the people who use them.

     

    See how these ideas come to life!

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    EXPLORE OUR LOOKBOOK
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    top row: left to right

      MOMENTUM Chromaflora Upholstery - Amour

      An abstract floral with layered color and luminous movement, transforming a classic bloom into a modern velvet-inspired statement.

       

      CASSINA Sestiere Vases

      Handcrafted Murano glass vases blending traditional Venetian techniques with bold contemporary design and vivid color.

       

      MATER Ray Lamp
      A minimalist lamp combining FSC®-certified oak and steel, featuring an adjustable magnetic shade for directional light.

       

      bottom row: left to right

       

      GAN Reversible Rug

      A dual-finish rug with wool and linen sides, offering year-round comfort and soft texture for flexible spaces.

       

      GLAS ITALIA Shimmer Table

      A light-reactive glass table with shifting colors and reflections that change from every angle.

       

      AUDO Carrie Portable Lamp

      A cordless portable lamp with a soft ambient glow, combining functional design with warm sophistication.

      Looking for more Inspo?

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      CONNECT WITH SAMI!

      Meet Samantha Newman

      A&D Market Manager, AWC

       

      She Gets It Because She’s Been in Your Seat!

       

      Samantha (Sami) brings a designer’s mindset to every project because not long ago, she was in your shoes. She understands the pace, the pressure, and how to keep things moving without the usual runaround.

       

      A true extension of your team, Sami brings clarity, creativity, and momentum from early concepts through final details. From furniture to glass and everything in between, she connects you to the right solutions and the right people, quickly and seamlessly.

       

      With a natural positive energy, she’s responsive, easy to work with, and the kind of partner who jumps in, figures it out, and makes your life easier.

       

      Let’s grab coffee!

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